THE CHALLENGE

Mirado Studio was a brand new online clothing brand with zero digital presence. They needed everything built from the ground up — a strong brand identity that would resonate with modern fashion consumers, and a website that would convert visitors into buyers from day one.

OUR APPROACH

We approached Mirado Studio as a complete brand build — starting with strategy before touching a single design element.

First, we defined the brand positioning: modern, minimalist, and accessible premium. Then we designed a visual identity that reflected this — clean, confident, and fashion-forward.

The website was built with conversion in mind — fast loading, mobile-first, and designed to make the shopping experience as smooth as possible.

THE WORK

Logo Design: Clean, modern wordmark with a distinctive graphic mark — instantly recognisable across clothing labels, packaging, and social media
Brand Identity: Colour palette, typography, brand guidelines, swing tags, packaging design
Website: Custom eCommerce website — product pages, collection pages, checkout, mobile optimised
Social Media Setup: Instagram profile setup, highlight covers, bio optimisation

THE RESULT

Mirado Studio launched with a complete brand ecosystem — from logo to live website — in under 8 weeks. The brand immediately attracted attention on Instagram with a cohesive, premium aesthetic that punched well above its size.

“RouteRush didn’t just bring us more traffic — they helped turn visitors into loyal customers. The increase in sales and brand visibility speaks for itself.”
— Yash Gupta, Co-Founder, Mirado Studio

CTA:

Starting a new brand? Let’s build it right from day one.