THE CHALLENGE

Sundaram Vastra is a premium Jaipuri clothing brand specialising in traditional Indian menswear. They had beautiful products — but no digital presence, no website, and no brand identity to match the quality of what they were selling.

The challenge: build a brand and website that honoured the richness of Jaipuri craftsmanship while feeling modern enough to attract and convert online buyers.

OUR APPROACH

We started with the brand story — Sundaram Vastra means “beautiful fabric” in Sanskrit. That became our creative foundation.

The visual identity needed to feel premium, rooted in Indian heritage, yet modern and clean enough for a global eCommerce audience. The website needed to showcase the products beautifully while making purchasing effortless.

THE WORK

Logo Design: Elegant wordmark inspired by traditional Indian typography — refined for modern digital use
Brand Identity: Rich colour palette, premium typography, brand guidelines
eCommerce Website: Full ECommerce store — product listings, collection pages, size guides, secure checkout, mobile optimised
SEO Setup: On-page SEO, Google Analytics, Search Console integration
Social Media: Instagram setup, profile optimisation, initial content templates

THE RESULT

Sundaram Vastra launched with a complete digital presence that immediately positioned them as a premium Jaipuri clothing brand online. The website drove consistent sales from the first week of launch.

“RouteRush helped us grow our sales, strengthen our online presence, and engage more customers. Their team was professional, proactive, and focused on delivering results.”
— Avinash Khapekar, Founder, Sundaram Vastra

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