THE CHALLENGE

Sanitation is one of the most essential industries in the world — yet most companies in this space look outdated, industrial, and forgettable. RedBox LLP came to RouteRush with a clear vision: they wanted a brand that stood out, commanded respect, and made sanitation feel modern, dignified, and professional.

The challenge was to create a brand identity bold enough to work on portable toilet units, vehicles, uniforms, and business cards — while still feeling clean, contemporary, and trustworthy.

OUR APPROACH

We started by positioning RedBox away from the typical industrial aesthetic of the sanitation industry. Instead of yellow, orange, or heavy industrial design — we went bold and clean.

Our creative direction centred on three pillars:

• Bold — a strong, geometric logo mark that commands attention
• Clean — a white and red colour palette that communicates hygiene and trust
• Modern — contemporary typography that positions RedBox as a premium sanitation partner

THE WORK

Logo Design: A strong geometric mark built around the RedBox name — clean, bold, instantly recognisable at any size
Colour Palette: Signal Red #E02020, Deep Charcoal #1A1A1A, Clean White #FFFFFF
Typography: Montserrat Bold for headings, Inter for body
Tagline: “Clean. Dignified. Reliable.”
Print Materials: Business cards, letterhead, identity cards, pricing design

THE RESULT

RedBox LLP launched with a brand identity that immediately set them apart from every competitor in the sanitation space. The bold red and white identity works seamlessly across all touchpoints — from portable units on construction sites to boardroom presentations with government clients.

“We struggled with brand visibility until we partnered with RouteRush. Their data-driven strategies and creative approach skyrocketed our engagement.”
— Rajat Rangari, Founder, RedBox LLP

Ready to build a brand that stands out in your industry?