THE CHALLENGE

Sunil Harshe Jewellers is a trusted gold jewellery shop with a loyal local customer base — but zero social media presence. In an industry where visual appeal drives purchase decisions, not being on Instagram and Facebook meant missing an entire generation of jewellery buyers who discover and shop online.

OUR APPROACH

Gold jewellery is one of the most visual, emotional, and aspirational product categories on social media. We built a content strategy around three emotions that drive jewellery purchases: luxury, celebration, and love.

Every piece of content was designed to make the jewellery the hero — with premium presentation, soft lighting aesthetics, and copy that connected emotionally with buyers.

THE WORK

Social Media Setup: Instagram and Facebook profiles — complete setup and optimisation
Content Creation: Premium product photography editing, branded post templates, festival and occasion content
Content Calendar: Consistent posting schedule aligned with Indian festivals and wedding seasons
Community Management: Responding to enquiries, building relationships with followers
Story & Reel Content: Product showcases, new arrival announcements, customer appreciation posts

THE RESULT

Sunil Harshe Jewellers built a strong, consistent social media presence that attracted new customers beyond their existing local base. Festival season campaigns drove significant footfall to the store and direct enquiries through Instagram DMs — creating a new, measurable digital sales channel for the business.

CTA:

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