NDIS
Digital Marketing for NDIS Allied Health Providers
Physiotherapy, occupational therapy, speech pathology, psychology, and exercise physiology practices lose participants to competitors who simply show up first on Google. We fix that.
RouteRush
The Problem
Being a Registered Provider Isn't Enough Anymore
Allied health practices taking NDIS referrals are judged on two fronts at once: the quality of care they provide, and how easy they are to find and trust before a participant ever walks in the door. Over 40% of NDIS participants in major markets are now self-managed or plan-managed, meaning more people are actively researching and choosing their own allied health providers rather than being assigned one by default.
That research happens on Google, and it happens in two different ways:
- Participants and families search by service and location — “NDIS physio near me,” “speech therapy for autism Brisbane”
- Support coordinators and plan managers search by specialization and registration status — “NDIS provider autism Sydney,” “occupational therapist NDIS registered”
Most allied health practice websites are built for neither. Common gaps we see:
- No clear breakdown of specializations (paediatric vs. adult, specific conditions supported)
- No local suburb-level content, despite most practices serving a defined geographic area
- No content written specifically for support coordinators evaluating fit
- Missing or thin Google Business Profiles
- Generic clinical language that doesn’t reassure a worried parent or carer
We reviewed 10 NDIS websites against these exact criteria — see what we found
What We Do
Marketing Built Around Two Real Audiences, Not One
NDIS marketing isn’t generic healthcare marketing, and it isn’t generic local SEO. It serves two distinct audiences with different needs — participants and families searching by service and location, and support coordinators and plan managers searching by specialization and availability — all within a strict compliance framework that most agencies don’t understand deeply enough to navigate confidently.
NDIS Local SEO
Rank for combined service-and-location searches, and for the specific conditions or age groups you specialize in
Compliant, Reassuring Website Design
Clear, accessible pages that build trust without overpromising outcomes, in line with the NDIS Code of Conduct
Content for Two Audiences
Participant-facing pages that reduce a family's uncertainty, alongside referrer-facing content that gives support coordinators what they need to refer confidently
Referrer Relationship Content
Materials designed to build recognition with support coordinators and LACs, not just direct participant enquiries
Paid Search & Social Ads
Targeted campaigns for practices with capacity to onboard new participants quickly
Social Media Management
Community-focused presence appropriate for participants, families, and carers
Specializations We Build For
Specializations We Build For
Physiotherapy
mobility, rehabilitation, and physical support content
Occupational Therapy
daily living, home modification, and equipment-focused content
Speech Pathology
communication and swallowing support content, often paediatric-focused
Psychology & Behaviour Support
mental health and complex behavioural support content, handled with particular care around compliant, non-stigmatizing language
Why RouteRush
Why NDIS Allied Health Providers Choose RouteRush
SEO is our proven strength
and the fastest channel we typically deliver results through.
We write for families, not just algorithms
Reassurance and plain language matter as much as keywords in this sector — a page that ranks but doesn't reassure a worried parent isn't doing its job.
We understand the referrer relationship
Support coordinators need enough clinical and practical detail to refer confidently — we build content that speaks to them directly, not just to participants.
Compliance-aware by default
Every page is built with the NDIS Code of Conduct in mind, particularly around outcome claims and testimonials.
4 steps
Our Process
Get amazing results effortlessly—just follow these three simple steps!
Free Audit
We review your website, local visibility, and competitors at no cost.
Strategy
We map keywords, specializations, and service areas specific to your practice and capacity.
Build & Optimize
We fix technical issues and build specialization- and location-specific pages.
Measure & Grow
Ongoing content and reporting focused on qualified enquiries you can actually onboard.
FAQs
Still have Qs?
Find answers to common questions about our products, hosting, domains, and support.
Yes — content is built around your actual specializations (paediatric speech pathology, adult physiotherapy, behaviour support, etc.) rather than generic allied health language, since that's how both participants and coordinators actually search.
We follow NDIS Code of Conduct requirements — testimonials require proper consent, and we avoid claims that could be read as promising specific clinical outcomes, focusing instead on service quality, experience, and approach.
SEO is our specialty and typically the fastest path to results, but we also support paid search, Google Business Profile, and referrer-focused content as needed.
Ready to Be Found by the Families and Coordinators Searching for You?
Get a free audit of your website — the same process we use across every NDIS provider type we work with.