Service clarity
Can a potential customer quickly understand what you actually handle?
We look at how clearly services such as air freight, ocean freight, customs clearance, transport and warehousing are communicated to prospective customers.
Built for freight & logisticsFind Where Potential Enquiries Are
Find Where Potential Enquiries Are
Getting Lost
See what could be stopping prospects from reaching out, where opportunities may be slipping away, and what you can improve to create more sales conversations.
1 Analyse your business2 See potential gaps3 Get your action plan
How does your business look to a potential customer?
Start with your website. We’ll analyse how clearly your business communicates what you do and how easily a potential customer can take the next step.
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Built around the freight buyer
Can prospects understand, trust and contact your business?
Before contacting a forwarder, potential customers often research the company first. We look for areas that could make that journey easier — or cause an opportunity to disappear.
Trade lanes & locations
Can prospects quickly understand where you operate?
Clear trade lanes, locations and network information help buyers decide whether your company can handle their origin, destination and shipment requirements.
Quotation journey
What happens when someone is ready to contact you?
We look at your enquiry and quotation paths to identify friction that could make it harder for a potential customer to request a quote or start a conversation.
Buyer confidence
Does your digital presence give a prospect enough confidence to contact you?
We look for visible credibility signals such as capabilities, industry experience, credentials, company information, case studies and other proof that can support buyer confidence.
Website Experience
Could the website experience itself be creating friction?
We review factors such as mobile usability and page performance that may affect how easily potential customers can explore your business and move towards an enquiry.
Online visibility
Can potential customers discover and understand your company online?
We review important website and search visibility signals that can affect how clearly your services are presented and how easily your business can be found.
See what you receive
Turn potential gaps into practical improvements.
Your dashboard brings together the findings across your website, buyer journey, visibility and commercial positioning so you can understand what deserves attention first.
The example below shows how RouteRush turns an observed issue into a practical recommendation.
Analyse my freight business →No clear quote request path found
- What we noticed
- A prospect can find contact information, but there is no obvious path guiding someone who is ready to request a freight quotation.
- Why this matters
- An interested buyer may not know what information to provide or what they should do next, creating unnecessary friction before your sales team is ever contacted.
- Suggested improvement
- Create a clear Request a Quote journey and ask for the information needed to begin a freight conversation — origin, destination, mode, cargo details, weight and ready date.
Confirm whether another quotation form already exists elsewhere on the website before making changes.
Understand your results
A focused assessment of your digital sales journey.
Public website evidence
We assess a selection of publicly available pages from your website to understand what a potential customer is likely to see when researching your company.
The assessment is based on the information we can access. If something is not found, it does not necessarily mean it does not exist elsewhere in your business.
Identify potential friction
RouteRush looks at signals that may influence whether a prospect can discover your company, understand your services, trust your business and take the next step.
The Freight Growth Score is an assessment of digital readiness. It does not represent actual shipment volume, revenue or guaranteed future enquiries.
Add your commercial context
Tell us about your services, target customers, important trade lanes and sales priorities. This allows RouteRush to make the recommendations more relevant to the type of business you actually want to win.
Information you provide is kept separate from what we observe from your public website.
Before you begin
Freight Growth Assessment FAQs
What the assessment looks at, how to interpret your results and what you can do next.
Is the Freight Growth Assessment free?
Yes. Access is currently free while we continue developing RouteRush with feedback from freight and logistics professionals. No credit card is required.
Do I need to register?
You can start with a quick business preview without creating an account. Create a free account to access your complete assessment, personalised recommendations and available resources.
What does RouteRush actually analyse?
RouteRush starts with your website and looks at areas that may influence the journey from discovering your company to contacting you. This can include your service positioning, trade lanes, enquiry journey, buyer trust, website experience and online visibility.
What does the Freight Growth Score mean?
The score summarises how well the information we assess supports buyer discovery, understanding, confidence and enquiries. It does not measure actual sales, shipment volumes or future revenue.
Is this just an SEO audit?
No. SEO and website performance are only part of the assessment. RouteRush is designed to look more broadly at what could make it easier — or harder — for a potential freight customer to understand your business, trust your company and make an enquiry.
Can RouteRush tell me exactly where I am losing customers?
Not exactly. Without access to your analytics, CRM and sales conversations, no platform can know why every individual prospect did not contact you. RouteRush instead identifies areas in your digital sales journey that could create friction, confusion or missed opportunities.
Do I have to complete the Business Profile?
No. But adding your services, target customers, trade lanes and commercial priorities helps us provide recommendations that are more relevant to the type of business you want to generate.
Can I run the assessment again after making improvements?
Yes. You can run another assessment after making changes and compare your findings to understand how your digital presence has evolved.
Your next opportunity may already be looking at your business
Analyse my freight business →See what could be stopping them from reaching out.
Start with your website and get a clearer picture of where potential enquiries may be facing friction.
Freight & logistics intelligence
View all news →Market news
Selected industry updates and practical insights for your business.
Global air-cargo demand reached a record volume in 2025
Explore IATA's full-year demand update and what it means for your trade-lane pages and customer enquiries.
Read the market update →HNS Convention will enter into force in November 2027
Review the IMO announcement and its relevance to cargo documentation and customer communication.
Read the market update →IMO advances maritime digitalisation and cybersecurity
See how maritime digitalisation connects to shipment data, document handling and customer updates.
Read the market update →Practical tools, ready to use
Small improvements. Stronger first impressions.
Freight Forwarder LinkedIn Playbook
Build a stronger company presence and turn expertise into useful content.
Get the free download →Free account required. Sign up once, access all resources.
Website Trust Checklist
Review the signals that help freight buyers feel confident about contacting you.
Get the free download →Free account required. Sign up once, access all resources.
The Freight Lead Generation Funnel
Connect visibility, trust, lead capture and follow-up into a practical sales system for winning the first shipment.
Get the free download →Free account required. Sign up once, access all resources.
The Freight Forwarder Shipper Visibility Playbook
Review search visibility, trade-lane pages, useful content, LinkedIn expertise and the enquiry experience, then put improvements into a seven-day action plan.
Get the free download →Free account required. Sign up once, access all resources.